Three more businesses to be selected for the Makeover of a Lifetime through the Yavapai College SBDC’s Small Business Makeover Program

Mar 31, 2021 | SBDC, Press Release, Small Business Makeover

Yavapai County, Arizona – The Yavapai College SBDC encourages business applicants to the new Small Business Makeover Program. Three more Yavapai County businesses will be selected as Makeover of a Lifetime finalists. The upcoming deadlines to apply for this remarkable program are March 31, April 30, and May 31.

If yours is like many businesses in Yavapai County, the ongoing pandemic may still be hampering your business success despite the federal funding you may have received in 2020. Last year was a very challenging year for everyone. The Yavapai College SBDC offers an opportunity to build, strengthen, and sustain your business through the Small Business Makeover Program.

In January the Yavapai College SBDC launched the Small Business Makeover program, a pilot program funded in part by CARES Act, for new SBDC clients that are interested in moving their business to the next level. To date, 24 business owners have applied and are engaged with area expert coaches and consultants to work on their businesses. One business, Insurgent Brewing Co. in Chino Valley, was selected for one of the four Makeover of a Lifetime opportunities.

The Small Business Makeover Program opportunity stretches beyond the four finalists. All applicants will participate in the Mini Makeover Bootcamp consisting of two specially designed half-day workshops and the Arizona Commerce Authority Small Business Digital Academy. In addition, all applicants receive one-on-one coaching with their lead SBDC consultant and access to business resources and tools as well as the chance to be selected as a Makeover of a Lifetime winner, even if you applied in January.

The goal is to provide Yavapai County businesses with resources, coaching, and subject matter expertise to keep small business dreams alive in 2021. “Ultimately, we hope to roll this out to all SBDC clients next year,” said Jeri Denniston, Director of the Yavapai College SBDC.

To qualify for the Small Business Makeover, a business must have been operating for at least three years and not have received active coaching from the SBDC since 2015. The program is free and open to for-profit businesses only. Interested business owners can apply by visiting There are three more application rounds March 31, April 30, and May 31, with one business owner selected for the in-depth makeover after the end of each application round. The remaining applicants will be interviewed to assess their immediate needs and to get them scheduled for the Small Business Mini Makeover Bootcamp series.

The Yavapai College SBDC is funded through a grant from the Small Business Administration that is matched by Yavapai College. This relationship has been ongoing for more than 35 years, validating the college’s commitment economic development and to helping local businesses thrive in Yavapai County.

Small businesses are the heartbeat of our community and both Yavapai College and the SBDC are dedicated to keeping those small business dreams alive. To learn more about the Small Business Makeover program, visit

small business makeover

The Makeover



Coach's Corner

A Complete 180!

“Jeri Denniston is a remarkable business counselor, mentor, and friend. She has not only changed the way I see the world of business but how I see myself, which was the crucial change I needed to succeed in my business endeavors. Jeri began teaching me the skills needed to implement and market my business. More importantly she has taught me how to believe in myself. She helped me shift from limiting beliefs built around an 11-year career serving a community with scarce resources, to believing that I can offer my valuable Trainings and be financially successful.” – Ouro KKC: Maria McGonigal

SBDC staff was helpful

“The SBDC staff has helped our company realize several remarkable goals, and we are grateful for their continued support of Superstition Meadery as we follow our mission, create new opportunities for our employees, and make a difference in our community.” – Superstition Meadery: Jen and Jeff Herbert

Very helpful

“Thank you SO MUCH for all your help.  You really came through in our time of need and anxiety.” – Sedona Cathedral Highway B&B and Spa: Kathy and Larry Kaeckel