Hotel rebrands to reflect Cottonwood growth

Mar 11, 2021 | Small Business Makeover, Cottonwood, SBDC

The Verde Valley is a growing destination for both tourists and those relocating to the region. With economic growth comes significant changes to the community and even more change to area businesses. It is an exciting time for the region, Cottonwood in particular. Named the Heart of Arizona Wine Country, Cottonwood has become the hub for Arizona wine tasting, quaint shopping, and adventure tourism in northern Arizona.

With so much to do in the area, and the increase in visitor traffic as people look ahead to a safer 2021, the local lodging establishments are critical to economic recovery.

It is timely that the historic Pines Motel in Cottonwood, Arizona is celebrating this time of regional economic growth by rebranding their well-established business name and identity. While current ownership by Anna May Cory and her family will remain, along with their exceptional service and high cleanliness standards, this long-standing, family-owned business is now Pines Inn and Suites.

While adversely impacted by the pandemic, Pines Inn and Suites is one of many businesses in Cottonwood that adopted the Safe. Clean. Ready. Campaign, adhering to specific cleanliness standards and best practices that encourage a safe visitor experience. Pines Inn and Suites added new safety protocols in consultation with global and local public health authorities; installed plexiglass barriers in their lobby; performed extra disinfecting and cleaning; provided masks and gloves for all employees; and implemented ozone cleaning measures.

Pandemic measures aside, Pines Inn and Suites is one of only a few establishments with an electric vehicle and Tesla charging station in Cottonwood. They have received a Sustainable Business Certification and employ a variety of Green practices, and have dog-friendly (of any size) rooms for an additional fee.

In support of their efforts to advance their mission in serving area visitors and the community, the Small Business Development Center (SBDC) at Yavapai College offered Anna May and her team a position in the new Small Business Makeover Program. Funded in part by the CARES Act, the Small Business Makeover Program supports businesses in Yavapai County, specifically those impacted by the COVID 19 pandemic. The SBDC team designed and launched this Program for established and vetted businesses in Yavapai County who are facing unprecedented challenges.

As a mini makeover participant, Anna May has started a weekly Business Bootcamp, a partnership between the SBDC and the Arizona Commerce Authority, where she works alongside other small businesses from across Arizona on her marketing strategy and online presence. “The bootcamp has been extremely helpful in targeting and prioritizing tasks. I am motivated to apply new knowledge to our business,” said Anna May Cory, owner of Pines Inn and Suites. “The Program is taking us from where we are to the next step and beyond.”

The mini makeover opportunity also allows Anna May to access resources, one on one consulting services, and business decision tools that will assist in her next steps forward.

“We are excited to be working with Anna May and her team and to assist in this important transition as they take their business to the next level,” says Jeri Denniston, the Yavapai College SBDC Director. “She is an established, well-respected business in the Verde Valley with many returning customers each year. Pines Inn and Suites will continue to be a quality destination for visitors and the SBDC is pleased to support them on their makeover journey.”

For more information on the Small Business Makeover Program and who is participating, visit
To access the business support services of the Yavapai College SBDC, register at or call 928-717-7232.

Pines Inn and Suites
Anna May Cory, Owner/Proprietor
@PinesInnandSuites (Instagram)




small business makeover

The Makeover

Coach's Corner

Contact us

A Complete 180!

“Jeri Denniston is a remarkable business counselor, mentor, and friend. She has not only changed the way I see the world of business but how I see myself, which was the crucial change I needed to succeed in my business endeavors. Jeri began teaching me the skills needed to implement and market my business. More importantly she has taught me how to believe in myself. She helped me shift from limiting beliefs built around an 11-year career serving a community with scarce resources, to believing that I can offer my valuable Trainings and be financially successful.” – Ouro KKC: Maria McGonigal

SBDC staff was helpful

“The SBDC staff has helped our company realize several remarkable goals, and we are grateful for their continued support of Superstition Meadery as we follow our mission, create new opportunities for our employees, and make a difference in our community.” – Superstition Meadery: Jen and Jeff Herbert

Very helpful

“Thank you SO MUCH for all your help.  You really came through in our time of need and anxiety.” – Sedona Cathedral Highway B&B and Spa: Kathy and Larry Kaeckel